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Assessment for Applied Learning Forum – Applied projects working with local businesses

July 6, 2021 @ 1:00 pm - 2:00 pm


The Assessment for Applied Learning Forum is pleased to bring you its summer programme of events during June and July.

Applied projects working with local businesses
Tuesday 6 July, 1-2pm

Led by Sue Beckingham, BTE (Computing)

In a second year module, students work in groups with a local business to help them develop a digital marketing strategy. The students are given a formative assessment task to provide opportunities to use assessment for learning and provide feedforward (Sambell at al, 2012). For this they produce a screencast – recording a 8-10 minute presentation with audio, that outlines the draft version of the report they will complete as an assessed summative task. This is presented to the business and followed by questions.

The objective is to get the students to pull together an ‘executive summary’ of the work they have done, and to receive feedback from both the tutor and the Client. The students then have a further period to enhance their video and the written report prior to submission.



July 6, 2021
1:00 pm - 2:00 pm



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