Home

15th Global Brand Conference 2021

Sheffield Hallam University, Sheffield, UK, 5th – 7th May 2021

The annual conference of the Academy of Marketing, Branding SIG.

See the full Call for Papers here: https://blogs.shu.ac.uk/gbc2020/call-for-papers/

Branding in a Time of Radical Transformation

When we think of revolutions, we think of the French Revolution and the Russian Revolution. But the fact is that, these days, every year is revolutionary. Today, even a thirty year old can honestly tell disbelieving teenagers, ‘When I was young, the world was completely different’.

(Yuval Noah Harari, 2011)

We live in a time of continuous, rapid and radical transformation. Recent events in relation to the ongoing Covid-19 Pandemic are a clear example of this. Indeed, when our theme for this year’s conference was decided, this virus was unheard of, yet it’s rapid spread has had wide ranging and significant impact on global economies and the lives of people across the world. However, while we are all currently in the process of experiencing this first-hand, radical transformations are evident across all aspects of the modern social order.  These manifest in myriad ways, from geo-political upheavals, to sweeping social, cultural and environmental changes, disruptive events and processes in politics, economies, societies, sectors and markets, and the decentralisation and democratisation of power, influence, innovation and creativity. In some instances, it is also apparent in powerful counterforces towards, for example, centralisation, homogenisation and isomorphism, and in the reinvention, repurposing and reinterpretation of people, places, objects and ideas. At the micro-level, the lives and experiences of individuals are being, or may soon be, radically transformed by scientific and technological changes in ways that are often difficult to predict, understand and control.

Against this background, the conference theme will be ‘Branding in a time of radical transformation’, and contributors are encouraged to consider and examine the relationship between brands, branding and radical transformation.

We also specifically invite and encourage branding, identity and reputation related submissions on a specialist sub-theme entitled ‘Critical perspectives on sustainability in a time of radical transformation’

Our aim is therefore three-fold:

  1. To consider and examine the relationship between brands, branding and radical transformation;
  2. to critically consider this is the context of sustainability in particular;
  3. to further the development of knowledge, theory and practice in the field of branding, identity and reputation management. We thus invite original research and in-depth conceptual papers on the conference theme, the sub-theme, and on all aspects of brand, identity and reputation

Submission

Authors wishing to present a competitive paper are invited to submit an extended abstract (1400-1700 words) by 2nd November, 2020 to gbc2020@shu.ac.uk.

A view of Sheffield Hallam University, hosts of the 15th Global Brand Conference 2020

Sheffield Hallam University, hosts of the 15th Global Brand Conference 2020

 


Submissions for the 15th Global Brand Conference 2021

 

Authors wishing to present a paper are invited to submit an extended abstract (1400-1700 words) by 2nd November, 2020 to gbc2020@shu.ac.uk.

See the full Call for Papers here: https://blogs.shu.ac.uk/gbc2020/call-for-papers/

See the full Submission Guidelines & Key Dates here: https://blogs.shu.ac.uk/gbc2020/call-for-papers/key-dates/