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Call for Papers

The information on this page has changed, if you are not redirected automatically, please click the link https://blogs.shu.ac.uk/gbc2021/2021/09/30/updated-call-for-papers-extended-deadline-16th-november-2021 

Keynote Address: Marc Allera, CEO of BT Group’s Consumer Division

We are very pleased to announce that Marc Allera will be a key note speaker at the 15th Global Brand Conference. Marc is currently CEO of BT Consumer Brands (including BT, EE and Plusnet) and was named ‘Power 50 Person of the Year’ in 2019 Mobile Industry Awards (see https://www.techradar.com/uk/news/marc-allera-crowned-power-50-person-of-the-year-2019). Marc Allera, CEO of BT…

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Registration Now Open

Registration is now open for Global Brand Conference 2020 tickets.   The deadline for papers has passed and we’d like to thank everyone that has submitted an abstract for consideration. Everyone who has submitted should have received an acknowledgement email from the team to confirm receipt. If you didn’t receive an email, please contact us…

Keynote Address: Co-creating Brands

Co-creating brands: Brand management from a co-creative We are pleased to announce a keynote address for the 15th Global Brand Conference. Professor Nicholas Ind and Pofessor Holger J Schmidt will deliver a talk entitled Co-creating brands: Brand management from a co-creative Biographies of Keynote Speakers Nicholas Ind is Professor of Brand Management at Kristiania University College in…

Cultural Evening and Social at Kelham Island

In keeping with the traditions of the Global Brand Conference, the 15th edition will feature a cultural evening and social event on the first evening (Tuesday 13th May 2020). It will be held at Kelham Island, the heart of Sheffield’s industrial heritage and now a symbol of transformative change within the city. Kelham Island – transformative change Manmade…