Making it in digital marketing without a marketing degree

Hear top tips from Creative Writing graduate, Hannah Tomaszewski about how she got into Digital Marketing, took a risk and followed her heart to career satisfaction!

Hannah TomaszewskiHow I managed to land my dream job in digital marketing with no relevant degree and very little experience!

I graduated from Sheffield Hallam University in the summer of 2016 with a 2:1 Degree in Creative Writing and not much clue as to what I wanted to do next. I knew I wanted to write but couldn’t seem to figure out what route to go down. When I eventually researched marketing jobs and realised it sounded perfect for me, there was one problem – I didn’t have a marketing degree. In a world where most graduate jobs seem to require at least 2 years’ experience, it seemed impossible. Here’s how I beat the odds and managed to bag a job I’d only ever dreamed of.

What do you do and how did you end up there?

I work as a Digital Marketing Strategist for Bigfoot Digital, an award winning SEO Barnsley Agency. Worried about my lack of experience, after graduating and moving to Chesterfield, I pestered a local marketing agency to let me learn from them in exchange for witty jokes and sarcastic comments. I ended up doing some work experience with them for a month trying to soak up as much knowledge as I could. When I left, I was certain Marketing was the career for me but decided to take a break and worked in a castle hotel in Northumberland for a year – a hilariously odd yet fun experience.

I ended up back in Chesterfield and working in a marketing job that wasn’t what I thought it would be. The job was much more analysis based than advertised and I’m not ashamed to admit I was bored, uninspired and felt like I was sinking. I lasted 4 months until I took a risk, handed in my notice and left with no job lined up. I was told I was being naïve, that any job was better than none, but I followed my gut and, as I walked out on my final day, knew I’d made the right decision. I fired off what felt like millions of applications and, two weeks later, started at Bigfoot. The rest, as they say, is history!

What does an average day at work look like for you?

The thing I love most about my job is that no two days are the same. Although I mainly write content and blog posts for the website, it’s interesting to learn about the more technical aspects of digital marketing and how everyone’s roles interlink and fit together. Our office at Bigfoot is super relaxed and there’s often a background of Spice Girls to get you through the day. My colleagues all have different degrees and experience but we all share a common talent for all things marketing related and help each other out no matter what. I’m so lucky that I get to work with a load of like-minded people who genuinely get on, love their jobs and, most importantly, have a laugh!

My top tips:

  1. Don’t compare yourself to others:

It’s human nature to pit yourself against your peers, especially in a creative industry where everything is so subjective. In my office, everyone’s writing approach and styles are so different that it’s completely pointless to try and compare techniques and, often, while you’re busy being jealous of their talent, they’re thinking the same about yours.

  1. Think about what makes you different:

While I was at university, everyone was writing about serious topics while I dedicated my time to writing chick-lit, simply because I enjoyed it more! At the time, I worried that people would perceive me in a certain way, however I’ve since learnt that you should always play to your strengths. I’m proud to be individual and wrote my cover letter for my current job in my own humorous and informal voice – this is what made my boss hire me as I stood out from everyone else!

  1. Try not to panic and don’t give up.

I often still remind myself of this! The world of graduate jobs is extremely daunting! Always remember that you’re still young and no employer should expect you to know everything. When I left my previous job, I felt entirely lost and hopeless, but just weeks later I felt like a completely different person. There are great companies are out there – you’ve just got to find one!

  1. Be brave and have confidence in your own abilities:

In my first Graduate role, I shied away from speaking up and found it embarrassing to admit if I didn’t understand a task. In my team at Bigfoot, our mantra is ‘there are no stupid questions’ and it’s along these lines that I now try to live my life. Don’t be ashamed to admit if you don’t yet know something, everyone starts somewhere!

If you’re looking for marketing work experience, we’re always looking for talented individuals to join our ever-growing team so get in contact with us today!