{"id":9894,"date":"2021-02-18T13:42:13","date_gmt":"2021-02-18T13:42:13","guid":{"rendered":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/?p=9894"},"modified":"2021-02-18T13:42:13","modified_gmt":"2021-02-18T13:42:13","slug":"senior-lecturer-carmel-otoole-tackling-the-damaging-myths-surrounding-covid-vaccines","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/senior-lecturer-carmel-otoole-tackling-the-damaging-myths-surrounding-covid-vaccines\/","title":{"rendered":"Senior lecturer Carmel O&#8217;Toole tackling the damaging myths surrounding Covid vaccines"},"content":{"rendered":"<p><a href=\"https:\/\/www.shu.ac.uk\/about-us\/our-people\/staff-profiles\/carmel-o-toole\">Carmel O&#8217;Toole<\/a>, senior lecturer in Media and Public Relations has been discussing the misinformation surrounding the Covid vaccine programme and the vast amount of complex detail the public has needed to assimilate since the pandemic began. The stories have been published in the <a href=\"https:\/\/www.yorkshirepost.co.uk\/health\/coronavirus\/tackling-online-misinformation-about-covid-vaccine-programme-3125184\">Yorkshire Post<\/a> and <a href=\"https:\/\/www.thestar.co.uk\/health\/coronavirus\/these-sheffield-experts-tackle-myths-and-conspiracy-theories-around-covid-19-vaccines-if-it-seems-unbelievable-it-probably-3116109\">The Sheffield Star<\/a>.<\/p>\n<h4 class=\"sc-drlKqa bjmMbv\">\u201cWe&#8217;ve all become amateur scientists as Covid has gone on,\u201d says Carmel O\u2019Toole.<\/h4>\n<p>A study by King&#8217;s College London found that one in three people in the UK had been exposed to messages discouraging them from getting a coronavirus jab, with a \u2018notable minority\u2019 believing conspiracy theories about Covid-19 vaccines. In response to this, O&#8217;Toole <span style=\"font-size: 0.95em\">says it is ever more important for the public to have access to good, solid factual information. <\/span><span style=\"font-size: 0.95em\">\u201cI think there\u2019s a combination of things happening, there are some pressure groups that are opposed to the vaccination for whatever reason who are spreading misinformation which is deliberately misleading, to genuine concerns from people, and I think it\u2019s important to make the distinction between that.\u201d<\/span><\/p>\n<div id=\"attachment_9897\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9897\" data-attachment-id=\"9897\" data-permalink=\"https:\/\/blogs.shu.ac.uk\/c3riimpact\/senior-lecturer-carmel-otoole-tackling-the-damaging-myths-surrounding-covid-vaccines\/b25ly21zojc0odflzmfhlwnmzgetndi5oc04zwyzltmymteyyjm4nmyzzjo0ngnhzmzims03mdbjltqzowityjy4os01nmq4mdc4ytljndu\/\" data-orig-file=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/02\/b25lY21zOjc0ODFlZmFhLWNmZGEtNDI5OC04ZWYzLTMyMTEyYjM4NmYzZjo0NGNhZmZiMS03MDBjLTQzOWItYjY4OS01NmQ4MDc4YTljNDU.jpg?fit=640%2C408&amp;ssl=1\" data-orig-size=\"640,408\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;A pharmacist prepares a dose of the Pfizer-BioNTech COVID-19 vaccine. (Photo by HENDRIK SCHMIDT\/POOL\/AFP via Getty Images)&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/02\/b25lY21zOjc0ODFlZmFhLWNmZGEtNDI5OC04ZWYzLTMyMTEyYjM4NmYzZjo0NGNhZmZiMS03MDBjLTQzOWItYjY4OS01NmQ4MDc4YTljNDU.jpg?fit=640%2C408&amp;ssl=1\" class=\"wp-image-9897 size-medium\" src=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/02\/b25lY21zOjc0ODFlZmFhLWNmZGEtNDI5OC04ZWYzLTMyMTEyYjM4NmYzZjo0NGNhZmZiMS03MDBjLTQzOWItYjY4OS01NmQ4MDc4YTljNDU-400x255.jpg?resize=400%2C255&#038;ssl=1\" alt=\"\" width=\"400\" height=\"255\" srcset=\"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/02\/b25lY21zOjc0ODFlZmFhLWNmZGEtNDI5OC04ZWYzLTMyMTEyYjM4NmYzZjo0NGNhZmZiMS03MDBjLTQzOWItYjY4OS01NmQ4MDc4YTljNDU.jpg?resize=400%2C255&amp;ssl=1 400w, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/02\/b25lY21zOjc0ODFlZmFhLWNmZGEtNDI5OC04ZWYzLTMyMTEyYjM4NmYzZjo0NGNhZmZiMS03MDBjLTQzOWItYjY4OS01NmQ4MDc4YTljNDU.jpg?w=640&amp;ssl=1 640w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-9897\" class=\"wp-caption-text\">A pharmacist prepares a dose of the Pfizer-BioNTech COVID-19 vaccine. (Photo by HENDRIK SCHMIDT\/POOL\/AFP via Getty Images)<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Carmel continues to discuss how the duty for providing factual guidance lies with the Government and bodies like the World Health Organisation, and encourages people to <span style=\"font-size: 0.95em\">question headlines and b<\/span><span style=\"font-size: 0.95em\">e interrogative. She says \u201cSocial media is very clever, they target the information we receive based on how we&#8217;ve used them in the past. If it seems unbelievable, it probably is.\u201d<\/span><\/p>\n<p>The story continues on the <a href=\"https:\/\/www.yorkshirepost.co.uk\/health\/coronavirus\/tackling-online-misinformation-about-covid-vaccine-programme-3125184\">Yorkshire Post<\/a> and <a href=\"https:\/\/www.thestar.co.uk\/health\/coronavirus\/these-sheffield-experts-tackle-myths-and-conspiracy-theories-around-covid-19-vaccines-if-it-seems-unbelievable-it-probably-3116109\">The Sheffield Star<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carmel O&#8217;Toole, senior lecturer in Media and Public Relations has been discussing the misinformation surrounding the Covid vaccine programme and the vast amount of complex detail the public has needed to assimilate since the pandemic began. The stories have been published in the Yorkshire Post and The Sheffield Star. \u201cWe&#8217;ve all become amateur scientists as Covid has gone on,\u201d says [&#8230;]<\/p>\n","protected":false},"author":20701,"featured_media":9895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[139],"tags":[1132,1632,1494,1677,1135,191,1678],"class_list":["post-9894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-carmel-otoole","tag-coronavirus","tag-media","tag-media-and-public-relations","tag-public-relations","tag-social-media","tag-vaccine"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/02\/Carmel-O-Toole-208935-e1613649241587.jpg?fit=470%2C470&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8oFHo-2zA","jetpack-related-posts":[{"id":9974,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/carmel-otoole-featured-on-the-elephant-in-the-room-podcast\/","url_meta":{"origin":9894,"position":0},"title":"Carmel O&#8217;Toole featured on The Elephant in the Room podcast","author":"Phoebe Bolton","date":"05\/03\/2021","format":false,"excerpt":"Carmel O'Toole, senior lecturer in media and public relations, has appeared on The Elephant In The Room podcast. In the episode she talks to host Sudha Singh about\u00a0\u00a0 diversity in higher education; social mobility; skills for the\u00a0future; the impact of austerity on public sector communications and local communities and inclusive\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/02\/Carmel-O-Toole-208935-e1613649241587.jpg?fit=470%2C470&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6770,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/otoole-roxan-local-democracy-journalism-pr\/","url_meta":{"origin":9894,"position":1},"title":"Local Democracy, Journalism and Public Relations by Carmel O&#8217;Toole and Adrian Roxan","author":"Alison Honnor","date":"05\/04\/2019","format":false,"excerpt":"Description This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The \u2018nose for news\u2019 has been downgraded and local journalists, once the champions of\u2026","rel":"","context":"In &quot;Publications&quot;","block_context":{"text":"Publications","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/publications\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/04\/OTOOLE-2019-04-Local-Democracy-Journalism-PR-196x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6786,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/otoole-roxan-local-democracy-journalism-pr-reviews\/","url_meta":{"origin":9894,"position":2},"title":"New book by Carmel O&#8217;Toole &amp; Adrian Roxan &#8216;lays bare the democratic deficit&#8217; that ensues when local newspapers no longer properly hold councils to scrutiny&#8217;.","author":"Alison Honnor","date":"05\/04\/2019","format":false,"excerpt":"Routledge have announced that Local Democracy, Journalism & PR by C3RI researchers, Carmel O'Toole and Adrian Roxan, will be published on 17 May 2019. The book presents a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. The book asks, what is\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Image of newspaper","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/04\/OTOOLE-2019-04-NEWSPAPER-stock-image-e1554465412259.jpg?fit=960%2C300&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/04\/OTOOLE-2019-04-NEWSPAPER-stock-image-e1554465412259.jpg?fit=960%2C300&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/04\/OTOOLE-2019-04-NEWSPAPER-stock-image-e1554465412259.jpg?fit=960%2C300&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/04\/OTOOLE-2019-04-NEWSPAPER-stock-image-e1554465412259.jpg?fit=960%2C300&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1666,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/testing-testing-exhibition-and-symposium\/","url_meta":{"origin":9894,"position":3},"title":"&#8216;Testing, Testing&#8217; &#8211; Exhibition and Symposium","author":"Rachel Finch","date":"10\/08\/2016","format":false,"excerpt":"Testing, Testing SIA Gallery, Sheffield Hallam University Emma Bolland, Rose Butler, Michael Day, Susannah Gent, Debbie Michaels, Emma O'Connor, Bernadette O'Toole, Jo Ray, Rachel Smith, Rachel Emily Taylor Artists speak about \u2018making\u2019 all the time, but what making looks like, feels like, where it takes place and how it occurs\u2026","rel":"","context":"In &quot;Doctoral research&quot;","block_context":{"text":"Doctoral research","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/doctoral-research\/"},"img":{"alt_text":"Imaging containing text 'Testing, Testing'","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/04\/testing-testing.jpg?fit=860%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/04\/testing-testing.jpg?fit=860%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/04\/testing-testing.jpg?fit=860%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/04\/testing-testing.jpg?fit=860%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7116,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/dr-lada-trifonova-price-seminar\/","url_meta":{"origin":9894,"position":4},"title":"Wednesday 29 May 2019 &#8211; Lunchtime Seminar with Dr Lada Trifonova Price (Senior Journalism Lecturer, Department of Media, Arts and Communication, Sheffield Hallam University)","author":"Amy Lander","date":"20\/05\/2019","format":false,"excerpt":"Title: Media corruption and issues of journalistic and institutional integrity in post-communist countries: The case of Bulgaria Speaker: Dr Lada Trifonova Price (Senior Journalism Lecturer, Department of Media, Arts and Communication, Sheffield Hallam University) Abstract From a normative standpoint the media are usually seen as one of the pillars of\u2026","rel":"","context":"In &quot;Events&quot;","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/events\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/05\/2019-05-29-Price-seminar-edit.jpg?fit=860%2C270&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/05\/2019-05-29-Price-seminar-edit.jpg?fit=860%2C270&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/05\/2019-05-29-Price-seminar-edit.jpg?fit=860%2C270&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2019\/05\/2019-05-29-Price-seminar-edit.jpg?fit=860%2C270&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9971,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/intelligencers-poor-mens-guardians-and-two-penny-trash-russell-jackson-writes-for-the-byline-times\/","url_meta":{"origin":9894,"position":5},"title":"&#8216;Intelligencers Poor Men&#8217;s Guardians and Two-Penny Trash&#8217; &#8211; Russell Jackson writes for The Byline Times","author":"Phoebe Bolton","date":"05\/03\/2021","format":false,"excerpt":"Senior Lecturer in Communication and Public Relations, Dr. Russell Jackson, has written an article for The Byline Times\u00a0about the surprisingly radical traditions of the British press and the 200 hundred-year-old battle cry 'information is power'. The article opens with, With the rise of online and print publications, I believe we\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/03\/28ab1b12-8be1-4040-8b15-980bf5905cdb.jpg?fit=960%2C540&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/03\/28ab1b12-8be1-4040-8b15-980bf5905cdb.jpg?fit=960%2C540&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/03\/28ab1b12-8be1-4040-8b15-980bf5905cdb.jpg?fit=960%2C540&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/03\/28ab1b12-8be1-4040-8b15-980bf5905cdb.jpg?fit=960%2C540&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/9894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/comments?post=9894"}],"version-history":[{"count":6,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/9894\/revisions"}],"predecessor-version":[{"id":9903,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/9894\/revisions\/9903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media\/9895"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media?parent=9894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/categories?post=9894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/tags?post=9894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}