{"id":777,"date":"2017-02-15T13:00:26","date_gmt":"2017-02-15T13:00:26","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/c3riimpact\/?p=777"},"modified":"2017-03-06T18:12:55","modified_gmt":"2017-03-06T18:12:55","slug":"research-seminar-alaster-yoxall","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/research-seminar-alaster-yoxall\/","title":{"rendered":"Wednesday 15 February 2017 – lunchtime seminar with Dr Alaster Yoxall (Design Futures, SHU)"},"content":{"rendered":"

Speaker: Dr Alaster Yoxall (Principle Research Fellow in Human Centred Engineering, Design Futures)
\nTitle: \u201cThe Good The Bad and the Ugly\u201d: Understanding the role of single portion packaging and nutrition in a hospital environment<\/strong><\/p>\n

Alaster<\/a> has been involved in the ‘Inclusive Design’ of packaging for a little over 10 years and has presented work in Australia, Thailand, Germany, The Netherlands and The USA. The main thrust of the research has been the development of techniques and methods for assessing user abilities when accessing packaging and the subsequent knowledge transfer to industry and standards organisations to facilitate more usable packaging for older and disabled users. This has included working directly with companies to design new, more ‘inclusive packaging’ and being the UK technical expert on CEN and ISO committees for guidelines on accessible packaging and panel test methods.<\/p>\n

Cheese, biscuits, milk, jam, juices, cereals and condiments are often typical items served in single portion packaging in hospitals. Packaged food has many roles and advantages for example; provide access to and preserve the contents, control portion size, be stored easily especially where storage space is limited. Work by researchers at the University of Wollongong in Australia identified that 40% of patients in their study were unable to open some of the packaging they were presented with on a typical meal tray. A similar proportion of were staff also unable to open some of the packaging.
\nResearchers identified unopened packaging as a possible source of malnutrition in older people whilst staying in hospital. Issues regarding unopened packing and malnutrition have also been identified in the UK. An initial study was undertaken testing the packaging as per Annex D of the international standard ISO17480 ‘ Guidelines for Accessible Packaging’. This found that 45% of the eleven, packs tested could not be opened, whilst a further 18% failed because of a low satisfaction score. That is a staggering 63% of the packaging tested would fail the standard is likely to be un-openable by a proportion of hospital patients. This presentation discuss the results of those tests and highlights the issues around the design of single portion packaging and looks at future developments.<\/p>\n

Alaster Yoxall<\/a> is developing design methodologies for ‘openability’ of packaging based on the concept of ‘inclusive design’, i.e. designing for the least able bodied and hence developing packaging that can be used by the broadest spectrum of society. He has been involved in the development of both ISO and CEN standards on pack accessibility. Other projects include developing models for fruit damage, measuring grip strength and the design of assistive technology for improved nutrition.<\/p>\n

1.00PM \u2013 2.00PM
\nWEDNESDAY 15 FEBRUARY 2017
\n9137 Cantor<\/strong><\/p>\n

 <\/p>\n

See here <\/a>for details of other seminars in the series.<\/p>\n

All SHU staff and students are welcome to attend the C3RI Lunchtime Research Seminars. If you are from outside of the University and would like to attend a seminar, please email C3RI Administrator<\/a> to arrange entry.<\/p>\n","protected":false},"excerpt":{"rendered":"

Speaker: Dr Alaster Yoxall (Principle Research Fellow in Human Centred Engineering, Design Futures) Title: \u201cThe Good The Bad and the Ugly\u201d: Understanding the role of single portion packaging and nutrition in a hospital environment Alaster has been involved in the ‘Inclusive Design’ of packaging for a little over 10 years and has presented work in Australia, Thailand, Germany, The Netherlands […]<\/p>\n","protected":false},"author":1158,"featured_media":771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[103],"tags":[5,169,255,170],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-art-and-design-research-centre","tag-alaster-yoxall","tag-designfutures","tag-packaging-research"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/01\/2017-02-15-YOXALL-problem-packaging.gif?fit=400%2C300&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8oFHo-cx","jetpack-related-posts":[{"id":2836,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-rip-off-britain\/","url_meta":{"origin":777,"position":0},"title":"Design Futures’ Dr Alaster Yoxall featured on Rip Off Britain","author":"Ian Braddick","date":"31\/03\/2014","format":false,"excerpt":"Packaging expert Dr Alaster Yoxall joins Gloria Hunniford and a trio of British bodybuilders including the current Mr Universe to examine packaging accessibility on Rip Off Britain. One of the problem products the team examine is the much-loved crumpet, with packaging which proves too tricky for two out of three\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Still from Rip Off Britain - episode featuring Alaster Yoxall","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3191,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-cost-sector-catering\/","url_meta":{"origin":777,"position":1},"title":"Design Futures’ Dr Alaster Yoxall discusses food packaging in the NHS","author":"Ian Braddick","date":"09\/10\/2017","format":false,"excerpt":"Update: Alaster's work was featured in Elite Business where the finding of his research found that 20% of the older age group will switch brands rather than struggle to open a carton or bottle. Healthcare catering operators, NHS buyers and suppliers are being urged to use their influence to help\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Wrap Rage: Food Openability","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1979,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/publication-alaster-yoxall\/","url_meta":{"origin":777,"position":2},"title":"Integrating the Packaging and Product Experience in Food and Beverages – A Road-Map to Consumer Satisfaction – Features chapter by Dr Alaster Yoxall","author":"Ian Braddick","date":"22\/05\/2017","format":false,"excerpt":"Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory\u2026","rel":"","context":"In "Publications"","block_context":{"text":"Publications","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/publications\/"},"img":{"alt_text":"Cover of Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction (Woodhead Publishing - courtesy of Alaster Yoxall)","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/05\/YOXALL-2017-05-Integrating-the-Packaging-and-Product-Experience-in-Food-and-Beverages.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2184,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-blog\/","url_meta":{"origin":777,"position":3},"title":"Researcher Blog by Dr Alaster Yoxall: #2 – Why is packaging so frustrating?","author":"Alison Honnor","date":"28\/06\/2017","format":false,"excerpt":"About the author Dr Alaster Yoxall is Principal Research Fellow in Human Centered Engineering and is based in Design Futures within the Art & Design Research Centre. In this post, Alaster explores what makes food packaging so frustrating and shares some good news about crackers\u00a0. \u00a0 In my last blog\u2026","rel":"","context":"In "Researcher blog"","block_context":{"text":"Researcher blog","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/researcher-blog\/"},"img":{"alt_text":"Alaster Yoxall, Packaging testing scores, 2017","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5170,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-professorship\/","url_meta":{"origin":777,"position":4},"title":"Professorship awarded to Alaster Yoxall","author":"Ian Braddick","date":"25\/07\/2018","format":false,"excerpt":"\u200bWe are pleased to announce that Alaster Yoxall\u00a0has been recognised by the Professoriate Committee for his outstanding contribution to Sheffield Hallam and beyond, and now holds the Professorship of Packaging Ergonomics. Alaster has been involved in the 'Inclusive Design' of packaging for a little over 12 years. He was the\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Image of Alaster Yoxall","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":10502,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/ccri-seminar-series-alaster-yoxall\/","url_meta":{"origin":777,"position":5},"title":"CCRI Seminar Series – ‘Just My Cup of Tea: Understanding How Cup Design Affects Drinking Ease for Older Adults’ with Professor Alaster Yoxall (ADMRC)","author":"Ian Braddick","date":"05\/10\/2021","format":false,"excerpt":"Please join us on Wednesday 13 October\u00a0for our next CCRI-wide seminar as part of the Culture & Creativity Research Institute Seminar Series, where we will be hearing from the Art, Design & Media Research Centre's Professor Alaster Yoxall on his research in design and ergonomics with respect to an ageing\u2026","rel":"","context":"In "Events"","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/events\/"},"img":{"alt_text":"Seminar banner - Picture of Alaster Yoxall, ADMRC logo and picture of woman with mug being filmed","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/comments?post=777"}],"version-history":[{"count":1,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/777\/revisions"}],"predecessor-version":[{"id":778,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/777\/revisions\/778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media\/771"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media?parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/categories?post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/tags?post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}