{"id":685,"date":"2016-11-09T13:00:18","date_gmt":"2016-11-09T13:00:18","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/c3riimpact\/?p=685"},"modified":"2017-03-31T12:19:48","modified_gmt":"2017-03-31T11:19:48","slug":"research-seminar-liz-bridgen","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/research-seminar-liz-bridgen\/","title":{"rendered":"Wednesday 09 November 2016 – Lunchtime seminar with Liz Bridgen (PR, SHU)"},"content":{"rendered":"

\"Image<\/a>

Liz Bridgen, PR, SHU<\/p><\/div>Speaker: Liz Bridgen<\/a> (Public Relations, SHU)
\nTitle: PR as dirty work<\/strong><\/p>\n

My research explores the lived experience of people working in public relations and the impact that technology has on their lives, with a particular focus on gender and diversity. My work has been published in Journal of Media Practice and PRism and I have delivered refereed papers at conferences run by EUPRERA (the European Public Relations Education and Research Association) and MeCCSA (the Media, Communication and Cultural Studies Association) as well as at the International Public Relations Research Conference in Miami, Florida, BledCom in Slovenia and the BCN Public Relations conference, Barcelona. I am currently editing a book Experiencing Public Relations: International Voices with Dr. Dejan Ver\u010di\u010d of the University of Ljubljana, Slovenia which will be published in late 2017.<\/p>\n

This paper examines whether the practice of public relations could be analysed through the prism of the sociological concept of ‘dirty work.’ It uses UK and international news articles in the UK edition of the international public relations trade magazine PR Week to understand how public relations is viewed by those writing about the occupation and it asks whether the self-view of the industry that is presented in PR Week is at odds with the desire by industry bodies such as the Chartered Institute of Public Relations to be recognised as belonging to a ‘profession.’<\/p>\n

\u2018Dirty Work\u2019 refers to occupations which are likely to be perceived of as dirty or degrading, which are of dubious virtue, or which use deceptive, intrusive or confrontational methods. Those jobs which academic literature has considered under the heading of \u2018dirty work\u2019 include professional roles such as those held by funeral directors and gynaecological nurses, career occupations which require special training (such as police work) and manual work such as grave digging and refuse collecting.<\/p>\n

\u2018Dirty work\u2019 has been divided into four categories. Firstly, it is work which can be seen as having a physical taint, where workers deal directly with death, effluent and dirt. Secondly, it is work with a social taint and involves direct contact with stigmatised or \u2018dirty\u2019 others \u2013 thus, this category can include prison guards, police officers and gynaecological nurses. Thirdly, and of relevance to this paper, is the concept of moral taint. This categorises \u2018dirty work\u2019 as that which is of sinful or dubious virtue and which uses deceptive, intrusive or confrontational methods \u2013 past writing has considered debt collectors, casino managers and police interrogators in this category. Likewise, the fourth category, emotional dirty work, could also have resonance with public relations practice. Occupations in this space include those where the work and those who carry it out are \u2018spoiled, blemished, devalued, or flawed to various degrees\u2019 as a consequence of the stigma that arises from their work or the people who they have to deal with in their line of work. This category is applicable to many \u2018emotion laden\u2019 occupations including flight attendants, doctors\u2019 receptionists and erotic dancers.<\/p>\n

The research suggested that public relations is viewed by those who write about it as moral dirty work and argues that while the industry still sees itself in terms of its \u2018dirty\u2019 problems, it is a long way from generating any external \u2013 or industry-wide – support for the notion of its ‘professional, status.<\/p>\n

1.00PM \u2013 2.00PM<\/strong>
\n WEDNESDAY 09 NOVEMBER 2016<\/strong>
\n CANTOR 9129<\/strong><\/p>\n

See here <\/a>for details of other seminars in the series.<\/p>\n

All SHU staff and students are welcome to attend the C3RI Lunchtime Research Seminars. If you are from outside of the University and would like to attend a seminar, please email C3RI Administrator<\/a> to arrange entry.<\/p>\n","protected":false},"excerpt":{"rendered":"

Speaker: Liz Bridgen (Public Relations, SHU) Title: PR as dirty work My research explores the lived experience of people working in public relations and the impact that technology has on their lives, with a particular focus on gender and diversity. My work has been published in Journal of Media Practice and PRism and I have delivered refereed papers at conferences […]<\/p>\n","protected":false},"author":1158,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[103],"tags":[6,160,120],"class_list":["post-685","post","type-post","status-publish","format-standard","hentry","category-events","tag-communication-and-computing-research-centre","tag-liz-bridgen","tag-pr-research"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8oFHo-b3","jetpack-related-posts":[{"id":3379,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/experiencing-public-relations-international-voices\/","url_meta":{"origin":685,"position":0},"title":"Experiencing Public Relations: International Voices – Liz Bridgen (Eds)","author":"Rachel Finch","date":"17\/10\/2017","format":false,"excerpt":"Experiencing Public Relations: International Voices, co-edited by Liz Bridgen,\u00a0examines the everyday experiences of public relations practitioners to interrogate how public relations is perceived by those outside and within the field. The book aims to public provoke debate around the nature of public relations by looking at how it is defined\u2026","rel":"","context":"In "Publications"","block_context":{"text":"Publications","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/publications\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/10\/BRIDGEN-2017-10-Experiencing-Public-Relations.jpg?fit=308%2C290&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6770,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/otoole-roxan-local-democracy-journalism-pr\/","url_meta":{"origin":685,"position":1},"title":"Local Democracy, Journalism and Public Relations by Carmel O’Toole and Adrian Roxan","author":"Alison Honnor","date":"05\/04\/2019","format":false,"excerpt":"Description This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. 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Her current research focuses on experiences within\u2026","rel":"","context":"In "Events"","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/events\/"},"img":{"alt_text":"Dr Liz Austen - the use of digital storytelling for capturing student voices","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/10\/2017-21-11-AUSTEN-digital-storytelling.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/10\/2017-21-11-AUSTEN-digital-storytelling.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/10\/2017-21-11-AUSTEN-digital-storytelling.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/10\/2017-21-11-AUSTEN-digital-storytelling.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6786,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/otoole-roxan-local-democracy-journalism-pr-reviews\/","url_meta":{"origin":685,"position":3},"title":"New book by Carmel O’Toole & Adrian Roxan ‘lays bare the democratic deficit’ that ensues when local newspapers no longer properly hold councils to scrutiny’.","author":"Alison Honnor","date":"05\/04\/2019","format":false,"excerpt":"Routledge have announced that Local Democracy, Journalism & PR by C3RI researchers, Carmel O'Toole and Adrian Roxan, will be published on 17 May 2019. 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Her research interests are varied\u2026","rel":"","context":"In "Events"","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/events\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2014\/09\/ATT62193.jpeg?fit=399%2C298&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12414,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/a-thousand-voices-london-art-biennale-2023\/","url_meta":{"origin":685,"position":5},"title":"\u2018A Thousand Voices\u2019 VR Explorations by LIB\u00e1 Collective at the London Art Biennale 2023","author":"Amy Lander","date":"31\/08\/2023","format":false,"excerpt":"LIB\u00e1 Collective is the collaboration of digital artist & BA, MA, FHEA of Sheffield Hallam University Danny Bacchus, filmmaker Dominic Green and multi-disciplinary artist Marcel Schreur. 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