{"id":2836,"date":"2014-03-31T12:00:42","date_gmt":"2014-03-31T11:00:42","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/c3riimpact\/?p=2836"},"modified":"2018-07-26T11:47:50","modified_gmt":"2018-07-26T10:47:50","slug":"alaster-yoxall-rip-off-britain","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-rip-off-britain\/","title":{"rendered":"Design Futures’ Dr Alaster Yoxall featured on Rip Off Britain"},"content":{"rendered":"

Packaging expert Dr Alaster Yoxall<\/a> joins Gloria Hunniford and a trio of British bodybuilders including the current Mr Universe to examine packaging accessibility on Rip Off Britain<\/em><\/a>.<\/p>\n

One of the problem products the team examine is the much-loved crumpet, with packaging which proves too tricky for two out of three bodybuilders.<\/p>\n

Dr Alaster Yoxall<\/a> is Principal Research Fellow in Human Centered Engineering and is based in Design Futures<\/a> within the Art & Design Research Centre. <\/p>\n","protected":false},"excerpt":{"rendered":"

Packaging expert Dr Alaster Yoxall joins Gloria Hunniford and a trio of British bodybuilders including the current Mr Universe to examine packaging accessibility on Rip Off Britain. One of the problem products the team examine is the much-loved crumpet, with packaging which proves too tricky for two out of three bodybuilders. Dr Alaster Yoxall is Principal Research Fellow in Human […]<\/p>\n","protected":false},"author":8633,"featured_media":2837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[139],"tags":[5,169,348,170,464],"class_list":["post-2836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-art-and-design-research-centre","tag-alaster-yoxall","tag-design-futures","tag-packaging-research","tag-rip-off-britain"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8oFHo-JK","jetpack-related-posts":[{"id":3191,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-cost-sector-catering\/","url_meta":{"origin":2836,"position":0},"title":"Design Futures’ Dr Alaster Yoxall discusses food packaging in the NHS","author":"Ian Braddick","date":"09\/10\/2017","format":false,"excerpt":"Update: Alaster's work was featured in Elite Business where the finding of his research found that 20% of the older age group will switch brands rather than struggle to open a carton or bottle. Healthcare catering operators, NHS buyers and suppliers are being urged to use their influence to help\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Wrap Rage: Food Openability","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1979,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/publication-alaster-yoxall\/","url_meta":{"origin":2836,"position":1},"title":"Integrating the Packaging and Product Experience in Food and Beverages – A Road-Map to Consumer Satisfaction – Features chapter by Dr Alaster Yoxall","author":"Ian Braddick","date":"22\/05\/2017","format":false,"excerpt":"Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory\u2026","rel":"","context":"In "Publications"","block_context":{"text":"Publications","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/publications\/"},"img":{"alt_text":"Cover of Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction (Woodhead Publishing - courtesy of Alaster Yoxall)","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/05\/YOXALL-2017-05-Integrating-the-Packaging-and-Product-Experience-in-Food-and-Beverages.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2184,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-blog\/","url_meta":{"origin":2836,"position":2},"title":"Researcher Blog by Dr Alaster Yoxall: #2 – Why is packaging so frustrating?","author":"Alison Honnor","date":"28\/06\/2017","format":false,"excerpt":"About the author Dr Alaster Yoxall is Principal Research Fellow in Human Centered Engineering and is based in Design Futures within the Art & Design Research Centre. In this post, Alaster explores what makes food packaging so frustrating and shares some good news about crackers\u00a0. \u00a0 In my last blog\u2026","rel":"","context":"In "Researcher blog"","block_context":{"text":"Researcher blog","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/researcher-blog\/"},"img":{"alt_text":"Alaster Yoxall, Packaging testing scores, 2017","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":777,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/research-seminar-alaster-yoxall\/","url_meta":{"origin":2836,"position":3},"title":"Wednesday 15 February 2017 – lunchtime seminar with Dr Alaster Yoxall (Design Futures, SHU)","author":"Alison Honnor","date":"15\/02\/2017","format":false,"excerpt":"Speaker: Dr Alaster Yoxall (Principle Research Fellow in Human Centred Engineering, Design Futures) Title: \u201cThe Good The Bad and the Ugly\u201d: Understanding the role of single portion packaging and nutrition in a hospital environment Alaster has been involved in the 'Inclusive Design' of packaging for a little over 10 years\u2026","rel":"","context":"In "Events"","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/events\/"},"img":{"alt_text":"Image of opening single portion packaging","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/01\/2017-02-15-YOXALL-problem-packaging.gif?fit=400%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5170,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-professorship\/","url_meta":{"origin":2836,"position":4},"title":"Professorship awarded to Alaster Yoxall","author":"Ian Braddick","date":"25\/07\/2018","format":false,"excerpt":"\u200bWe are pleased to announce that Alaster Yoxall\u00a0has been recognised by the Professoriate Committee for his outstanding contribution to Sheffield Hallam and beyond, and now holds the Professorship of Packaging Ergonomics. Alaster has been involved in the 'Inclusive Design' of packaging for a little over 12 years. He was the\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Image of Alaster Yoxall","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":10502,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/ccri-seminar-series-alaster-yoxall\/","url_meta":{"origin":2836,"position":5},"title":"CCRI Seminar Series – ‘Just My Cup of Tea: Understanding How Cup Design Affects Drinking Ease for Older Adults’ with Professor Alaster Yoxall (ADMRC)","author":"Ian Braddick","date":"05\/10\/2021","format":false,"excerpt":"Please join us on Wednesday 13 October\u00a0for our next CCRI-wide seminar as part of the Culture & Creativity Research Institute Seminar Series, where we will be hearing from the Art, Design & Media Research Centre's Professor Alaster Yoxall on his research in design and ergonomics with respect to an ageing\u2026","rel":"","context":"In "Events"","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/events\/"},"img":{"alt_text":"Seminar banner - Picture of Alaster Yoxall, ADMRC logo and picture of woman with mug being filmed","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/2836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/comments?post=2836"}],"version-history":[{"count":1,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/2836\/revisions"}],"predecessor-version":[{"id":2838,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/2836\/revisions\/2838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media\/2837"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media?parent=2836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/categories?post=2836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/tags?post=2836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}