{"id":1979,"date":"2017-05-22T13:16:42","date_gmt":"2017-05-22T12:16:42","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/c3riimpact\/?p=1979"},"modified":"2017-07-31T16:19:50","modified_gmt":"2017-07-31T15:19:50","slug":"publication-alaster-yoxall","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/publication-alaster-yoxall\/","title":{"rendered":"Integrating the Packaging and Product Experience in Food and Beverages – A Road-Map to Consumer Satisfaction – Features chapter by Dr Alaster Yoxall"},"content":{"rendered":"\n\n\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Title:<\/td>Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction<\/td>\n<\/tr>\n
Publisher: <\/td>Woodhead Publishing<\/a><\/td>\n<\/tr>\n
Editor:
\n<\/td>		Peter Burgess<\/td>\n<\/tr>\n
Authors:<\/td>Multiple, featuring Dr Alaster Yoxall<\/a><\/td>\n<\/tr>\n
Publication date:<\/td>April, 2016<\/td>\n<\/tr>\n
Print ISBN:<\/td>978-0-081-00356-5<\/td>\n<\/tr>\n
Format: <\/td>159mm x 258mm, hardcover<\/td>\n<\/tr>\n
Number of pages:<\/td>220<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction<\/em> focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers’ emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products.<\/p>\n

Dr Alaster Yoxall<\/a> (Principal Research Fellow in Human-Centered Engineering at Sheffield Hallam University), in conjunction with Joy Goodman-Deane, Sam Waller, Mike Bradley, D. Wiggins and P.J. Clarkson contributed a chapter to the book entitled Designing Inclusive Packaging<\/em> (pp. 37-57).<\/p>\n

The user experience can be greatly affected by the demands made by packaging on users’ capabilities such as vision and dexterity. Packaging with features that are hard to see, manipulate, or understand can result in difficulty, frustration, or even outright exclusion. This particularly affects older people and those with disabilities, but can also cause problems for more mainstream users. Inclusive design presents a way to address these issues. The chapter outlines the key principles of inclusive design and shows how they apply to packaging, presenting a framework for putting inclusive design into practice. Simulators and personas are then described, as examples of tools that are particularly helpful in inclusive design. These tools can help to develop and explore an understanding of user needs and of the effects of capability loss on the use of packaging. Real-world examples are provided to show how these apply to packaging design in practice.<\/p>\n

Further information about the chapter can be found here<\/a>.<\/p>\n

Dr Alaster Yoxall<\/a> is Principal Research Fellow in Human Centered Engineering and is based in Design Futures<\/a> within the Art & Design Research Centre<\/a>.<\/p>\n

 <\/p>\n

\"Cover<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers’ emotional responses, […]<\/p>\n","protected":false},"author":8633,"featured_media":1983,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[143],"tags":[5,169,380],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","tag-art-and-design-research-centre","tag-alaster-yoxall","tag-inclusive-design"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/05\/YOXALL-2017-05-Integrating-the-Packaging-and-Product-Experience-in-Food-and-Beverages.jpeg?fit=266%2C400&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8oFHo-vV","jetpack-related-posts":[{"id":2836,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-rip-off-britain\/","url_meta":{"origin":1979,"position":0},"title":"Design Futures’ Dr Alaster Yoxall featured on Rip Off Britain","author":"Ian Braddick","date":"31\/03\/2014","format":false,"excerpt":"Packaging expert Dr Alaster Yoxall joins Gloria Hunniford and a trio of British bodybuilders including the current Mr Universe to examine packaging accessibility on Rip Off Britain. One of the problem products the team examine is the much-loved crumpet, with packaging which proves too tricky for two out of three\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Still from Rip Off Britain - episode featuring Alaster Yoxall","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3191,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-cost-sector-catering\/","url_meta":{"origin":1979,"position":1},"title":"Design Futures’ Dr Alaster Yoxall discusses food packaging in the NHS","author":"Ian Braddick","date":"09\/10\/2017","format":false,"excerpt":"Update: Alaster's work was featured in Elite Business where the finding of his research found that 20% of the older age group will switch brands rather than struggle to open a carton or bottle. Healthcare catering operators, NHS buyers and suppliers are being urged to use their influence to help\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Wrap Rage: Food Openability","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5170,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-professorship\/","url_meta":{"origin":1979,"position":2},"title":"Professorship awarded to Alaster Yoxall","author":"Ian Braddick","date":"25\/07\/2018","format":false,"excerpt":"\u200bWe are pleased to announce that Alaster Yoxall\u00a0has been recognised by the Professoriate Committee for his outstanding contribution to Sheffield Hallam and beyond, and now holds the Professorship of Packaging Ergonomics. Alaster has been involved in the 'Inclusive Design' of packaging for a little over 12 years. He was the\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Image of Alaster Yoxall","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2018\/07\/YOXALL-2018-07-Professorship.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2184,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-blog\/","url_meta":{"origin":1979,"position":3},"title":"Researcher Blog by Dr Alaster Yoxall: #2 – Why is packaging so frustrating?","author":"Alison Honnor","date":"28\/06\/2017","format":false,"excerpt":"About the author Dr Alaster Yoxall is Principal Research Fellow in Human Centered Engineering and is based in Design Futures within the Art & Design Research Centre. In this post, Alaster explores what makes food packaging so frustrating and shares some good news about crackers\u00a0. \u00a0 In my last blog\u2026","rel":"","context":"In "Researcher blog"","block_context":{"text":"Researcher blog","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/researcher-blog\/"},"img":{"alt_text":"Alaster Yoxall, Packaging testing scores, 2017","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/06\/IMG_1449-e1497879695736.jpg?fit=975%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1446,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-wrap-rage-blog\/","url_meta":{"origin":1979,"position":4},"title":"Researcher Blog by Dr Alaster Yoxall: #1 – Wrap Rage","author":"Alison Honnor","date":"31\/03\/2017","format":false,"excerpt":"About the author Dr Alaster Yoxall is Principal Research Fellow in Human Centered Engineering and is based in Design Futures within the Art & Design Research Centre. In this post, Alaster introduces us to 'Wrap Rage' and the ways he making a difference in the realm of food packaging. \u00a0\u2026","rel":"","context":"In "Researcher blog"","block_context":{"text":"Researcher blog","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/researcher-blog\/"},"img":{"alt_text":"Wrap Rage: Food Openability","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":777,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/research-seminar-alaster-yoxall\/","url_meta":{"origin":1979,"position":5},"title":"Wednesday 15 February 2017 – lunchtime seminar with Dr Alaster Yoxall (Design Futures, SHU)","author":"Alison Honnor","date":"15\/02\/2017","format":false,"excerpt":"Speaker: Dr Alaster Yoxall (Principle Research Fellow in Human Centred Engineering, Design Futures) Title: \u201cThe Good The Bad and the Ugly\u201d: Understanding the role of single portion packaging and nutrition in a hospital environment Alaster has been involved in the 'Inclusive Design' of packaging for a little over 10 years\u2026","rel":"","context":"In "Events"","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/events\/"},"img":{"alt_text":"Image of opening single portion packaging","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/01\/2017-02-15-YOXALL-problem-packaging.gif?fit=400%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":9,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/1979\/revisions"}],"predecessor-version":[{"id":2601,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/1979\/revisions\/2601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media\/1983"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/categories?post=1979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/tags?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}