{"id":1446,"date":"2017-03-31T11:58:52","date_gmt":"2017-03-31T10:58:52","guid":{"rendered":"http:\/\/blogs.shu.ac.uk\/c3riimpact\/?p=1446"},"modified":"2017-06-19T11:12:50","modified_gmt":"2017-06-19T10:12:50","slug":"alaster-yoxall-wrap-rage-blog","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-wrap-rage-blog\/","title":{"rendered":"Researcher Blog by Dr Alaster Yoxall: #1 – Wrap Rage"},"content":{"rendered":"
\n

About the author<\/h4>\n
\n

Dr Alaster Yoxall<\/a> is Principal Research Fellow in Human Centered Engineering and is based in Design Futures<\/a> within the Art & Design Research Centre.<\/p><\/blockquote>\n

In this post, Alaster introduces us to ‘Wrap Rage’ and the ways he making a difference in the realm of food packaging.<\/em><\/p>\n

 <\/p>\n

I’ll begin this blog with a question.\u00a0 Hand’s up if you’ve ever struggled to open packaging? Ok, you can put your hand down now. Well you’re not alone. Inability to open packaging has long been a source of frustration for many people and led to the creation of the term ‘Wrap Rage’.\u00a0 A survey I worked on with the consumer organisation Which<\/em>?\u00a0 found that 1 in 5 people switch brands or avoid products that are difficult to open. Some research I did showed that for many the only option to access their packaging was to hand it to a relative or partner to open or to use a tool such as a knife or even a screwdriver.<\/p>\n

\"Wrap<\/a><\/p>\n

This may all seem relatively trivial, frustrating is the term I used earlier.\u00a0 However, it becomes far more serious for many older people. The majority of women over 75 in the UK live alone, who opens their packaging? Anecdotally I’ve been told stories by older people of them asking the online delivery driver, the postman or even waiting until relatives visit. \u00a0We don’t know what impact this is having on people’s health but living on biscuits because it’s the only food you can open can’t be good for you.<\/p>\n

Where we do know that inability to access packaging is having an effect on nutrition is in the hospital environment.\u00a0 Work by myself and Australian researchers from the University of Wollongong<\/a> showed that a significant proportion of patients and staff <\/em>couldn’t open the packaging presented to them. This issue was also highlighted by Caroline Lecko<\/a> the NHS Patient Safety Lead in the UK.<\/p>\n

So in 2015 I was seconded onto a Taskforce to look at the problem and help propose a solution.\u00a0 You’ll be pleased to know we’ve been busy, and the solution is to implement user testing protocols from ISO17480<\/a>, Packaging Ease of Opening (which I was also involved in the writing of). Basically the idea is that all packaging purchased by NHS trusts will be tested on older people first and will either pass or fail. Failed packaging will be removed from the supply chain or redesigned.<\/p>\n

\"Wrap<\/a><\/p>\n

The good news is the process has already started with Premier Foods<\/a>, Juiceworks and The Good Food Chain<\/a> already having their packs tested and passing. Further testing and redesign work is underway with a number of suppliers where the pack has failed.<\/p>\n

The bad news is there’s still a lot of packaging to go at. I’m trying. Hopefully in a few years’ time whatever you might be worried about if you’re ever in hospital it won’t be whether you can access the cheese.<\/p>\n

 <\/p>\n

 <\/p>\n

\n

Please note: Views expressed are those of the Author(s) and do not necessarily reflect those of SHU, C3RI\u00a0or the C3RI Impact\u00a0Blog.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

About the author Dr Alaster Yoxall is Principal Research Fellow in Human Centered Engineering and is based in Design Futures within the Art & Design Research Centre. In this post, Alaster introduces us to ‘Wrap Rage’ and the ways he making a difference in the realm of food packaging.   I’ll begin this blog with a question.\u00a0 Hand’s up if […]<\/p>\n","protected":false},"author":1158,"featured_media":1447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[228],"tags":[169,255,170,297],"class_list":["post-1446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-researcher-blog","tag-alaster-yoxall","tag-designfutures","tag-packaging-research","tag-wrap-rage"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/03\/YOXALL-Wrap-Rage-1-e1490955506108.jpg?fit=1188%2C389&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8oFHo-nk","jetpack-related-posts":[{"id":3191,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-cost-sector-catering\/","url_meta":{"origin":1446,"position":0},"title":"Design Futures’ Dr Alaster Yoxall discusses food packaging in the NHS","author":"Ian Braddick","date":"09\/10\/2017","format":false,"excerpt":"Update: Alaster's work was featured in Elite Business where the finding of his research found that 20% of the older age group will switch brands rather than struggle to open a carton or bottle. 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One of the problem products the team examine is the much-loved crumpet, with packaging which proves too tricky for two out of three\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/news\/"},"img":{"alt_text":"Still from Rip Off Britain - episode featuring Alaster Yoxall","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/09\/YOXALL-2014-03-Rip-Off-Britain.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2184,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/alaster-yoxall-blog\/","url_meta":{"origin":1446,"position":2},"title":"Researcher Blog by Dr Alaster Yoxall: #2 – Why is packaging so frustrating?","author":"Alison Honnor","date":"28\/06\/2017","format":false,"excerpt":"About the author Dr Alaster Yoxall is Principal Research Fellow in Human Centered Engineering and is based in Design Futures within the Art & Design Research Centre. 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Alaster has been involved in the 'Inclusive Design' of packaging for a little over 12 years. 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In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory\u2026","rel":"","context":"In "Publications"","block_context":{"text":"Publications","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/publications\/"},"img":{"alt_text":"Cover of Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction (Woodhead Publishing - courtesy of Alaster Yoxall)","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2017\/05\/YOXALL-2017-05-Integrating-the-Packaging-and-Product-Experience-in-Food-and-Beverages.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":10502,"url":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/ccri-seminar-series-alaster-yoxall\/","url_meta":{"origin":1446,"position":5},"title":"CCRI Seminar Series – ‘Just My Cup of Tea: Understanding How Cup Design Affects Drinking Ease for Older Adults’ with Professor Alaster Yoxall (ADMRC)","author":"Ian Braddick","date":"05\/10\/2021","format":false,"excerpt":"Please join us on Wednesday 13 October\u00a0for our next CCRI-wide seminar as part of the Culture & Creativity Research Institute Seminar Series, where we will be hearing from the Art, Design & Media Research Centre's Professor Alaster Yoxall on his research in design and ergonomics with respect to an ageing\u2026","rel":"","context":"In "Events"","block_context":{"text":"Events","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/category\/events\/"},"img":{"alt_text":"Seminar banner - Picture of Alaster Yoxall, ADMRC logo and picture of woman with mug being filmed","src":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blogs.shu.ac.uk\/c3riimpact\/files\/2021\/10\/ADMRC-Logo-Alaster-Yoxall-and-Woman-with-mug-Seminar-banner-Blog.jpg?fit=890%2C290&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/1446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/comments?post=1446"}],"version-history":[{"count":18,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/1446\/revisions"}],"predecessor-version":[{"id":2182,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/posts\/1446\/revisions\/2182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media\/1447"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/media?parent=1446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/categories?post=1446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/wp-json\/wp\/v2\/tags?post=1446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}