{"id":10728,"date":"2022-02-16T12:37:56","date_gmt":"2022-02-16T12:37:56","guid":{"rendered":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/?p=10728"},"modified":"2022-03-24T08:58:36","modified_gmt":"2022-03-24T08:58:36","slug":"ccri-seminar-mark-phillips","status":"publish","type":"post","link":"https:\/\/blogs.shu.ac.uk\/c3riimpact\/ccri-seminar-mark-phillips\/","title":{"rendered":"CCRI Seminar Series – ‘insights > ideas > concepts > products – Harnessing design to drive product innovation’ with Mark Phillips (Design Futures)"},"content":{"rendered":"

\"CCRI<\/a>Please join us on Wednesday 23 February<\/strong>\u00a0for our next CCRI-wide seminar as part of the Culture & Creativity Research Institute Seminar Series<\/strong>, where we will be hearing from Design Futures<\/a>‘ Mark Phillips<\/a>.<\/p>\n

insights > ideas > concepts > products<\/strong><\/em>
\nHarnessing design to drive product innovation<\/strong><\/em><\/p>\n

Turning good ideas into successful products is the lifeblood of manufacturing companies. Design can help to achieve this. It sounds very straightforward – turn the handle on the design process, and out pops a great product. If only it were that simple!<\/p>\n

Design Futures has been designing and developing innovative products for over 20 years. Over this period, they have worked with companies of all sizes, from start-ups to major multinationals. Their design work covers diverse markets, including consumer, industrial, medical, FMCG and automotive.<\/p>\n

In this session, Mark Phillips will address some of the challenges of new product development (NPD) and use examples from diverse design projects to share some of the approaches, methods and tools that Design Futures use to stimulate, support and deliver innovation, including:<\/p>\n