Professorship awarded to Alaster Yoxall
We are pleased to announce that Alaster Yoxall has been recognised by the Professoriate Committee for his outstanding contribution to Sheffield Hallam and beyond, and now holds the Professorship of Packaging Ergonomics.
Alaster has been involved in the ‘Inclusive Design’ of packaging for a little over 12 years. He was the UK’s technical expert in the development of ISO 17480 Packaging Accessibility guidelines. In addition, he has extensive experience in measuring people’s capabilities, observing people opening packaging and developing solutions. He is currently involved in a number of projects working with academia, business and healthcare professionals to improve packaging accessibility.