The Packaging Impact Design Award (PIDA) is a competition arranged by BillerudKorsnäs together with leading design colleges in France, Germany, Sweden, and the UK. For many people in the packaging business the PIDA awards are the highlight of the year.
The PIDA events are not only an arena for students to show off their skills to potential future employers, but are also a great networking opportunity for students to meet with industry professionals – converters, printers, brand owners, designers, bloggers and journalists.
This year’s UK event was held at the Royal Armouries in Leeds, where we had 5 finalists from our MA Design Programme. Our students performed exceptionally well, presenting in a highly professional manner to a room full of industry experts, and we are pleased to announce that three of Hallam design’s won in the following categories:
As well as these successes, the Gold Award – the overall winner of 2019 PIDA, was awarded to one of the Hallam designs. These students will be travelling to Monaco to be part of LuxePack, the world’s more prestigious packaging fair.
2019 PIDA Winners
- Elizabeth Redhall – Highest Level of Innovation
Judges concluded that this was a real stand-out and innovative design with real shelf impact.
- Wen Zou and Xin Ling – Highest Level of Sustainability & User Friendliness
Judges thought that the design had great impact whilst using a very small area, and would work well as a centre piece.
- Chao-Lun Cheng, Will Sutton and Jiaming Gong – Winner of the PIDA Gold Award
Judges unanimously voted to award this design the gold award stating that it was very strong in all categories, and that the combination of structure, branding and functionality proved a winning concept.
This is not only wonderful news for our students, but also raises the profile of Art and Design here at Hallam.