Innovation Generation Gap

INNOVATION GENERATION GAP: Hallam lecturer’s project used as a case study to highlight how some innovations are being aimed at the older generation despite innovation often being pitched as a ‘young person’s game’

Packaging expert, Dr Alaster Yoxall’s specialises in the creation of packaging suitable for older people. His research found that 20% of this age group will switch brands rather than struggle to open a carton or bottle. His attempt to kickstart progress in this area is a project auditing packs for all products bought by NHS Trusts. It must be possible for each piece to be opened by an older person or it must be redesigned. So far Premier Foods, Juiceworks and The Good Food Chain have joined the scheme. Read the full feature on Elite Business

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